NASHVILLE FACtORY FUNK 

 FROM 826   BRANDING 
826 is the largest youth writing network in the country best known for it’s unique combination of heavily-themed storefronts that engage the local community.

THE CHALLENGE


With the theme of each 826 taking inspiration from the city they’re in, Nashville Factory Funk draws inspiration from the heartbeat of Music City.

MY APPROACH


The final marks are inspired by a vinyl record - something crucial to the cities history. A circle is divided in to 3 & 1/3 rows and columns; inspired by the 33 1/3 rotations per minute of a typical record.



The store wasn’t just about being “funky” (or country, considering the location). The store was about empowering students to learn, play, create, and build relationships through the power of music.