INSIDE OUT 

 FROM A WRITER’S PERSPECTIVE   BRANDING 
Since 1995, InsideOut Literary Arts has helped over 65,000 of Detroit’s youth build their literary and academic skills through creative writing.

As Detroit’s largest and oldest literary non-profit, InsideOut now serves more than 100 classrooms and community sites annually. InsideOut’s professional writers continue to help students experiment with words and learn that each unique voice matters – that there is power in “bringing the inside out.”

THE CHALLENGE


To celebrate 25 years of their work in Detroit, myself and 16 of my fellow design students developed a system that is centered around 25 poems from the young students involved with InsideOut.

OUR APPROACH


We started by researching the history of poetry, then developed a unique typeface inspired by each poem we were given to work with. From there, we devised four media channels that could all celebrate and raise awareness for the poetic mission of InsideOut: Newspaper, Motion, Specimen Book, and Web.

Our mission was built on InsideOut’s: to inspire students to think broadly, create bravely, and share their voices with the wider world.

While every member contributed to every part of the process, my team focused on the newspaper.