BEHIND GLASS

FROM A BEGINNER’S KNOWLEDGE OF CINEMA 4d

Hyperpop - the greatest thing to happen to music since the beginning of music itself. What if there was an event to celebrate it?
PHOTO: C4D PLAY

+

THE CHALLENGE


Behind Glass is the loudest event on the internet. My aim with this project was to create an event for fans of distorted bass, squeaky autotune vocals, bubbly melodies, and everything else that hyperpop has to offer.

My hyperpop playlist





+

MY APPROACH


As a fan of the genre myself, I had no issues embracing the over-the-top maximalism the genre presents listeners with. Taking inspiration from album covers, I made a wordmark and typographic system that embraced the genre’s values. Then I destroyed them.

photoS: PROCESS & PLAY


+



FINAL DELIVERABLES

VIDEO: FINAL EVENT TRAILER


VIDEO: FINAL EVENT ATTRACT LOOP

VIDEOS: FINAL LOWER THIRD AND BUG LOOP

PHOTO: FINAL EVENT WEBSITE