Stamps Gallery
Brochure & Poster

Publication | 2022

In late 2021, I worked with Detroit based design practice You VS Jesus to create a folding document that functions as both a brochure and poster to promote the University of Michigan Stamps Gallery’s upcoming exhibitions and public programs.

The Challenge

I was excited to design a publication that has more than one function. The final deliverable needed to work as both a brochure and a poster in order to promote the gallery’s upcoming events.

The Solution

As readers unfold the brochure, the poster slowly starts to reveal itself. Once completely unfolded, the audience can flip the page to view the full artwork by Nayda Collazo-Llorens.

The maize, circular graphics that interact with the typography are inspired by that artwork, and for future use images can be added or updated while the circles can change colors easily.

Will Callis is always at his desk, using design systems to make things like websites, brand identities, and publications. He thinks making pixels move around is pretty fun too.

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