100 GECS - money machine

 FROM LATE AT NIGHT   MOTION 
“100 gecs [comprised of Dylan Brady and Laura Les] make abrasive, maximalist pop music that isn’t so much indefinable as it is endlessly identifiable, cross-sectioning myriad mainstream-leaning and definitively underground music released over the last decade. Nothing they’re doing is new, per se, but the way in which they do it feels fresh and appealingly unique.”
- Larry Fitzmaurice, Pitchfork


THE CHALLENGE


With only two weeks to complete this project from start to finish, I had to work quickly. I spent the first night searching the internet for any inspiration, assets, and typefaces that I might consider using. At this point, I was simply trying to collect as much as possible. Three rough drafts later, with lots of little refinements along the way, I ended up with a crazy, energetic, and distorted (unofficial) lyric video.