100 gecs - money machine

FROM LATE IN THE DEEP DARK NIGHT

100 gecs [comprised of  Dylan Brady and Laura Les] make abrasive, maximalist pop music that isn’t so much indefinable as it is endlessly identifiable, cross-sectioning myriad mainstream-leaning and definitively underground music released over the last decade. Nothing they’re doing is new, per se, but the way in which they do it feels fresh and appealingly unique.”

PHOTO: LAURA LES CALLING ME A PISS BABY

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MY APPROACH


With only two weeks to complete this project from start to finish, I had to work quickly. I spent the first night searching the internet for any inspiration, assets, and typefaces that I might consider using. At this point, I was simply trying to collect as much as possible. Three rough drafts later, with lots of little refinements along the way, I ended up with a crazy, energetic, and distorted (unofficial) lyric video.

photos: process, assets, inspiration (not in that order)



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FINAL DELIVERABLE