100 gecs - “money machine”

Motion Graphics

2020


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“100 gecs [comprised of Dylan Brady and Laura Les] make abrasive, maximalist pop music that isn’t so much indefinable as it is endlessly identifiable, cross-sectioning myriad mainstream-leaning and definitively underground music released over the last decade.” - Larry Fitzmaurice, Pitchfork

With only two weeks to complete this project from start to finish, I had to work quickly. I spent the first night searching the internet for any inspiration, assets, and typefaces that I might consider using. At this point, I was simply trying to collect as much as possible. Three rough drafts later, with lots of little refinements along the way, I ended up with a crazy, energetic, and distorted (unofficial) lyric video.